Purex is celebrating 70 years of being made in NZ.

Articles on Sustainability, Recycling and much more.

Purex is proud to provide a quality, sustainable toilet paper, made locally in Kawerau. Read below for the latest developments on products, campaigns and sustainability.

Purex, a brand of Essity - a global, leading hygiene and health company. Everyday, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2025, Essity had net sales of approximately SEK 138bn (EUR 13bn) and employed 36,000 people. The company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.