Purex is celebrating 70 years of being made in New Zealand. That’s a big deal. It’s 70 years of employing local Kiwis and providing comfort and quality for you and your whanau. It’s decades of sustainable practices and of course, the lovable Rolly!
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It's Purex's birthday!
Purex toilet paper is celebrating 70 years of being made in New Zealand. That’s a big deal. It’s 70 years of employing local Kiwis and providing comfort and quality for you and your whanau. It’s decades of sustainable practices and of course, the lovable Rolly dog!
Gut Check Campaign
New campaign launches to shatter NZs deadly taboo around gut health.
New Zealanders are dying because we find our digestive systems too awkward to discuss. New research commissioned by The Gut Foundation has revealed that just 17% of Kiwis feel confident explaining why gut health matters, while 36% feel not confident at all.
Purex Packaging Innovation
Purex in 30% recycled plastic packaging!
In 2021, Purex along with our other Essity brands Handee Paper Towel and Sorbent Toilet Paper, were the first brands to offer Kiwi shoppers 20% recycled plastic packaging, reducing demand for virgin plastic and supporting the development of a circular economy.
Now, with our updated 30% recycled plastic packaging, we’re doing even more to reduce plastic waste and improve packaging sustainability.
