Purex is celebrating 70 years of being made in NZ.

Purex through the decades

Rolly shows us how Purex is made

Hi I'm Rolly!

Hi my name is Rolly and I'm on the Purex toilet paper packs in New Zealand, where we've been making Purex for 70 years!

Scroll down for more information and heaps more fun!

Colouring in fun!

I love to run around and have fun.
You can have fun too while colouring in your very own Rolly Birthday colouring-in page.

Print yours today

Fun facts about NZ!

1. 30% of the country is a national reserve.

2. Did you know that for every person living in New Zealand there are at least 10 sheep?

3. According to the Guinness Book of Records, Dunedin has the steepest road in the world.

4. Wellington is the southernmost capital in the entire world.

5. Purex has been made in NZ for 70 years!

Print & Colour Rolly

Rolly, one of NZ’s favourite dogs

Hi my name is Rolly and I'm a Shar-Pei puppy. I'm on the Purex packs because who could resist this face? I guess my 'rolls' make me extra loveable. I started my TV career in the 90's and I've gained alot of fans, achieving the status of a Kiwi household favourite. 

Collectable Rolly!

I'm so soft and cuddly I've inspired a line of plush toys so you can have your own Rolly to cuddle. There have been many collectable versions of me available over the years including an Eco Rolly, Rugby Rolly, Classic Rolly & to celebrate Purex's 65th Birthday in 2021, we had a Birthday Rolly! Our last collectable Rolly, available in limited edition Purex packs was the adorable Rolly with 'I❤️NZ' cap.

Look out for more limited edition packs with a new Rolly collectable toy in the future.

Purex, a brand of Essity - a global, leading hygiene and health company. Everyday, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2025, Essity had net sales of approximately SEK 138bn (EUR 13bn) and employed 36,000 people. The company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.