Introducing the New “Gut Check” Campaign.

Introducing the New “Gut Check” Campaign.

 

 

At Purex, caring for Kiwi families goes far beyond providing soft, reliable toilet tissue. For years, we’ve proudly supported the Gut Foundation NZ, an organisation dedicated to improving Aotearoa’s gut health through education, awareness, and early detection.

Our partnership began with a shared belief: talking about gut health shouldn’t be embarrassing, it should be normal. That belief led Purex to become an early supporter of the Foundation’s well known Review Your Poo campaign, helping New Zealanders learn what their toilet habits can reveal about their overall wellbeing. By bringing humour, honesty, and practical information together, Review Your Poo sparked conversations in homes, workplaces, and communities across the country.

Today, that mission continues — and evolves.


Launching May 2026: “Gut Check” A Bold New Nationwide Initiative

This year, the Gut Foundation NZ is launching Gut Check, a bold, disruptive, and conversation‑starting campaign designed to help all New Zealanders take control of their gut health. Purex is proud to support this important next step.

Gut Check encourages every Kiwi to take action across three simple steps:

1. Self Check – Know Your Normal

Notice changes in your bowel habits, energy or mood, your gut talks to you first. Fuel your gut with fibre rich foods, hydration, and regular movement.

2. Professional Check – Get the Facts

Talk to your GP about what’s normal for you and when to get screened. Ask about diagnostic tools such as CT colonography, which is fast, accurate and available.

3. Social Check – Share and Support

Start with the conversation with whanau, friends and colleagues. Normalising gut talk saves lives. Encourage some close to you to book their check-up or screening today.

 

Why Purex Supports Gut Health Awareness

As a staple in Kiwi households for 70 years, Purex plays a small part in everyday gut health routines and that makes our commitment to this cause personal. When people feel comfortable talking about toilet habits, they’re more likely to recognise early warning signs, seek support, and take action.

That’s why we’ve continued our partnership with the Gut Foundation NZ:

•To help reduce stigma
•To empower people with knowledge
•To support better health outcomes for all New Zealanders

Whether it’s through educational initiatives, awareness campaigns, or making information more accessible, Purex is proud to champion gut health alongside the experts.

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Purex, a brand of Essity - a global, leading hygiene and health company. Everyday, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.