Purex now even Softer! 2020

We know how important it is to deliver a soft, strong, yet sustainable toilet paper. The local factory team in Kawerau work hard behind the scene to continually improve Purex’s softness. That’s so we really can be Soft on You and Soft on the Environment.

We hope you enjoy Purex as much as we do!

Purex – Soft on you. Soft on our environment.

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Purex, a brand of Essity - a global, leading hygiene and health company. Everyday, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.