Purex is celebrating 70 years of being made in NZ.

Purex now even Softer!

Purex now even Softer!

We know how important it is to deliver a soft, strong, yet sustainable toilet paper. The local factory team in Kawerau work hard behind the scenes to continually improve Purex’s softness. That’s so we really can be Soft on You and Soft on the Environment.

We hope you enjoy Purex as much as we do!

Purex – Soft on you. Soft on our environment.

Purex Competition Winners

Congratulations to our August winners;

Tyson, Ruapehi District

Marie, Taupo

Cailee, Masterton

Nicola, Christchurch

Congratulations to our September winners;

Charlene, New Plymouth

Sieni, Porirua

Andy, New Plymouth

Steve, Takapuna

Purex, a brand of Essity - a global, leading hygiene and health company. Everyday, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2025, Essity had net sales of approximately SEK 138bn (EUR 13bn) and employed 36,000 people. The company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.